
Two campuses, multiple degree options and a diverse and international class set INSEAD apart. When you approach this set of essays, make sure you are ready to explain your career plans in detail, and highlight any International experiences in your background.
INSEAD focuses separately on the job
and personal portion of your MBA application essays, seeking to understand candidate's
current career position in detail before delving into the personal aspect.
Though career is covered in several essays rather than one, you should make
sure that all of the essays work coherently together. As INSEAD states on the
website: "We evaluate each applicant against four central criteria:
leadership potential and work experience; academic capacity; international
motivation; and ability to contribute to the INSEAD experience."
Job Description Essays
Essay 1. Briefly summarise your current (or most recent) job, including the nature of work, major responsibilities, and, where relevant, employees under your supervision, size of budget, clients/products and results achieved.
This question should focus entirely
on your current (or most recent) work situation. Though you will want to
provide relevant context for your current role, make sure you are devoting most
of the essay to describing the details of your day-to-day responsibilities and
oversight. If you are lighter on supervising others or managing a budget, you
have the opportunity to highlight some key responsibilities and results.
When you are composing this essay
make sure you focus on what you uniquely have contributed to the role, rather
than reciting the job description. What have you done that is above and beyond?
Essay 2. Please give a full description of your career since graduating from university. If you were to remain with your present employer, what would be your next step in terms of position?
This is essentially a walk-through
of your resume using the essay format to allow you to provide a unifying thread
through the narrative. INSEAD is seeking to understand your career trajectory
and how you have grown and progressed through your career. Think about the
choices you have made in your career, and how your past experiences have
combined to provide you with your current skill set. If you have a fairly
straightforward career path you can take the opportunity to comment on some of
the learnings from each position. The second part of the question also needs to
be answered. Think about the next step at your job, and where you might land if
you did not leave to pursue an MBA. While this is a straightforward question,
you may need to demonstrate that you can't get where you want to go from here
"" and that you will need an MBA to achieve your goals.
Essay 3. If you are currently not working, what are you doing and what do you plan to do until you start the MBA programme if applicable? (250 words maximum)
If you are not employed at the
moment, you will want to answer this question to show how you are utilizing
your time without full time employment. Ideally you are currently involved in
an activity that is going to further your career or personal goals at this
time. The best answer is one that shows you are self-motivated and do not need
paid work to continue developing yourself.
Perhaps you are volunteering in a
non-profit that is related to your career goals. Maybe you are working with a
friend on a start-up. Or you are consulting and building contacts in your
industry. If you are out of work only briefly, it's also perfectly reasonable
to be pursuing travel or other activities that develop your international
awareness and perspective. However, make sure that your activities can tie back
to your long-term goals or other key aspects of your application strategy.
Essays
Essays
Essay 1. Give a candid description
of yourself (who are you as a person), stressing the personal characteristics
you feel to be your strengths and weaknesses and the main factors which have
influenced your personal development, giving examples when necessary. (600
words max.)
Strengths and weaknesses are a
common topic for MBA applications. This is a great opportunity to highlight
some of your skills and attributes that demonstrate leadership, teamwork or
other qualities that will drive your future career success.
Demonstrating self-awareness and the
ability to assess your own performance will be impressive. While examples
aren't required, consider that adcomm is reading a vast number of essays and
that concrete examples are both easy to understand, and may help you stand out
from the crowd.
When describing weaknesses you will
want to focus on those weaknesses that you have taken concrete steps to
address, or that have been a route to learning more about yourself. Often
strengths and weaknesses are two sides of the same coin, in which case you can
even tie your key weaknesses to your key strengths. Because it is often
difficult to write about one's weaknesses this is an especially important essay
to share with others to seek feedback on tone and impact.
Essay 2. Describe the achievement of which you are most proud and explain why. In addition, describe a situation where you failed. How did these experiences impact your relationships with others? Comment on what you learned. (400 words max.)
This essay is an opportunity to
showcase one of your most important achievements. Impressive achievements that
stand on their own are great, but you will want to pay equal attention to explaining
why these accomplishments are valuable to you.
If you concisely explain the
accomplishment and how you were able to bring it to fruition, you will have
room to provide the context for your personal pride in the accomplishment. If
you don't have an achievement that you think is incredibly impressive on your
own focus mainly on what is important to you and an example that shows the
activities you value.
The flip side of achievement is
failure, and INSEAD wants to understand how you view both. When approaching any
failure essay it's important to use a real failure that has emotional resonance
for you. An accomplishment framed as a failure will be easy to see through and
will not demonstrate anything about your maturity or ability to grow.
Your failure should be real, and
also something that led you to grow or learn. If you can describe how you have
changed your approach as a result of the failure that is an excellent outcome.
The third part of the essay deals
with how these experiences impacted the others around you and what you learned.
Whether you were part of a team or the main impact was on a loved one, this
part of the essay encourages you to step outside your own narrative of success
and failure and think about how you have impacted other people through your
actions.
Most obviously a success led to
happiness from a team or a manager, while a failure was disappointing to those
around you. However, your particular achievement or failure could have led to a
learning experience for your team, an opportunity for someone else, or a chance
for you to be closer to another person through a team challenge. Think
creatively about this aspect.
Note that your application to INSEAD
ideally covers both the personal and professional. This essay could be an
opportunity in this essay set to bring in a new angle on your profile through
describing one of your most substantial accomplishments outside of work.
Essay 3. Tell us about an experience where you were significantly impacted by cultural diversity, in a positive or negative way. (300 words max.)
This essay should demonstrate your
awareness of the world outside your own ethnic or cultural identity. INSEAD is
a highly international program and seeks candidates that both demonstrate and
value diversity.
This could be an opportunity to
highlight any international or cross culture exposure you have had such as
traveling outside your home country, or when experiencing diversity within your
home country.
When you describe the experience and
judge it to be either positive or negative it will be important to provide some
individual context. Every applicant from INSEAD is coming from a unique
background and from many different countries. Your perception of positive or
negative cultural diversity will be a view into how you interact with the
world.
For example, you could view the lack
of diversity in a workplace or school environment as a significant negative, or
perhaps you had an experience of being the only "diverse" person in a
work or personal situation.
On the positive side perhaps you
learned more about others through a new cultural experience or through team
building with a group of people different from yourself. Where you are coming
from will be the deciding factor in terms of what experiences are ultimately
positive or negative.
At all times consider the
environment at INSEAD and what your essay is saying about your ability to fit
in among a highly diverse group of people.
Essay 4. Describe all types of extra-professional activities in which you have been or are still involved for a significant amount of time (clubs, sports, music, arts, politics, etc). How are you enriched by these activities? (300 words max.)
Nothing is more personal than what
you choose to do outside of school or work. What are the most meaningful pursuits
you have spent your time on? You should both describe the main interests you
have outside of your professional pursuits and explain why they are meaningful
to you and why you spend time on them.
Ideally you can also explain how you
will continue your involvement while at INSEAD and cite some specific clubs or
groups where you see your interests contributing to the community.
Optional Essay: Is there anything else that was not covered in your application that you would like to share with the admissions committee? (300 words max.)
This essay is 350 words you can use
for anything you would like to showcase and that you were unable to work into
the rest of your application. Because INSEAD's questions are quite thorough you
may have covered all aspects of your candidacy and personal qualities in the
other five essay questions, in which case you can feel comfortable skipping
this question (it IS optional).
If you did not have a place for an
interesting hobby, new aspect of your background to describe, or key
accomplishment, it may be appropriate to use this space to tell that story.
It is far better to fully explain
any issues in your application than to leave the admissions committee to guess
what happened. If you have any challenging aspects to your candidacy like a low
GPA or a failing grade in college, this is the correct place to address those
concerns. Explain your issue clearly and focus most of the essay on the
correction for the issue.
For example, if you had a
disciplinary issue in college, spend most of the essay demonstrating that you
learned from the experience and have been an ideal citizen ever since rather
than focusing on the negative. Avoid blaming anyone else for your issue, and
relentlessly show why this one incident is in your past and will stay there.
Stacy Sukov Blackman launched her
MBA consulting company specializing in business school branding
in 2001 and has since helped thousands of clients gain admission to the most
selective MBA programs in the world, many with merit scholarships. Blackman has
degrees from both the Wharton School and the Kellogg Graduate School of
Management, and is the author of The MBA Application Roadmap: The Essential
Guide to Getting Into a Business School. She has also published a series of
online guides which contain in depth guidance on how to develop essays for top
business schools.
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